---
minutes: 3
---

# The take

## ! Open with the problem, not the product
> key: the problem

Say who this is for and what is going wrong for them today.

## ! Show it working before explaining it
> key: watch this

Demo first. Explanation second. People believe what they see.

## ! The one thing nobody else does
> key: nobody else

If you only get one sentence in, this is the one.

## Where to go next
> key: link below

One call to action. Not three.