I have had this on my desk for eleven months. The company that makes it is paying for this video, and I am telling you now rather than at the end, because it should change how you listen to everything after it. It is also the reason I can tell you where the thing falls apart, which is the part they did not ask for and did not get to approve.

Say any one of:eleven monthsmonth one

Anyone can review something in week one. Week one is when it is still exciting and nothing has worn out yet. The interesting question is what changed between month one and month eleven, and that is the only question I can answer that a launch-day video cannot.

Say any one of:link in the descriptionthe code

The brief has three points and asks me to use my own words, which is what every good brief does, because their words in my mouth is the version that sounds fake. What it does. Who it is for. What the offer is. Say all three, say them like a person, and get back to the video.

What I would change, said plainly and not softened. This is the section people come back for, and it is the one I am most likely to talk myself out of when the take is running long. No anchor phrase on this one on purpose: there is no shortcut for an opinion, so Tellie tracks it by the words themselves.

Key phrase:subscribe

One thing, not four. Say it once, mean it, and stop.